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Color
sells products and ideas up to 85% more effectively:
 4-color increases
advertising response rates up to 60%.
With 25 to
35 year-old readers, color is an expectation in advertising.
Psychologists
state that color impression can account for 60% of the
acceptance or rejection of that product or service.
Consumers
prefer photographic quality graphics over ads with line
art.
Advertisers
are perceived more credible with ads that have color photos.
Consumer
responses are 30% to 60% higher when 4-color is used.
Using 4-color increases the chances that advertising will
be read.
Consumers
remember color.
After 24
hours, consumer recall of full color ads is 53% higher
than 2-color ads, and 63% higher than black & white
ads.
Color sells
products and ideas up to 85% more effectively.
Color accelerates
learning, retention and recall up to 78%.
SOURCES:
Color Psychology Index 2001, The
Direct Marketing Assoc.1996-2001, Newspaper National Network
1999, Signaling Quality and Credibility in Directional
Advertising: The influence of Color and Graphics on Choice
1999, American Marketing Association 1996, Newspaper Agency
Corporation 1995 |
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Sizing Up the Competition
Money Mailer is the only national company with an oversize,
6"X9" envelope, with a patriotic look and feel. Inside
we use a 1/2 page ad format versus
the 1/3 page industry standard. This gives our customers
67% more image area to convey their message. |
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