Color sells products and ideas up to 85% more effectively:

4-color increases advertising response rates up to 60%.

With 25 to 35 year-old readers, color is an expectation in advertising.

Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.

Consumers prefer photographic quality graphics over ads with line art.

Advertisers are perceived more credible with ads that have color photos.

Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.

Consumers remember color.

After 24 hours, consumer recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads.

Color sells products and ideas up to 85% more effectively.

Color accelerates learning, retention and recall up to 78%.


SOURCES:
Color Psychology Index 2001, The Direct Marketing Assoc.1996-2001, Newspaper National Network 1999, Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999, American Marketing Association 1996, Newspaper Agency Corporation 1995